Video vault

Cold email

Cold email built everything I have. From recruiting my first sales reps to closing Fortune 500 deals — it all started with a few good emails.

I’ve sent over 100 million cold emails. Most got ignored. But the ones that worked? They built a multi-million dollar SaaS. These videos walk you through the exact strategies, scripts, and playbooks I used to build UpLead — no fluff, no theory.

Just what actually works today.

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Cold email

My recent videos

Lead generation

Sales frameworks

Founder playbooks

The $2.4 Billion Cold Email

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6 min

I Sent 100 Million Cold Emails. These 3 Made Me $30 Million.

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8 min

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Will’s Newsletter

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By subscribing, you’ll get my free newsletter. Occasionally, I’ll mention tools or products I use or helped build. You can unsubscribe anytime — no hard feelings. Here’s our privacy policy.

Join 70,000+ founders, sales pros, and marketers learning how to scale smarter — without the fluff

Get tactical insights, growth strategies, behind-the-scenes lessons, free guides, and new videos — all from someone who built UpLead ($0 → $30M in sales) and Signaturely (0 → 1M users) without a dime of funding.

They subscribe

Video vault

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Subscribe on Youtube

My recent videos

Lead generation

Sales frameworks

Founder playbooks

They Offered Me $13,000,000. I Said No

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5 min

I Knew I’d Be Poor Forever… Unless I Did THIS

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4 min

How I Went From Broke To $30 Million (My Story)

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2 min

I Copied My Way to $30M

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5 min

Subscribe to

Will’s Newsletter

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

By subscribing, you’ll get my free newsletter. Occasionally, I’ll mention tools or products I use or helped build. You can unsubscribe anytime — no hard feelings. Here’s our privacy policy.

Join 70,000+ founders, sales pros, and marketers learning how to scale smarter — without the fluff

Get tactical insights, growth strategies, behind-the-scenes lessons, free guides, and new videos — all from someone who built UpLead ($0 → $30M in sales) and Signaturely (0 → 1M users) without a dime of funding.

They subscribe