Video vault

Founder Playbooks

I bootstrapped multiple businesses from scratch, including UpLead and Signaturely. This category is where I share everything I wish I had known earlier: hiring, growth, staying lean, bouncing back from failure — and building something real without raising a dime.

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Founder playbooks

My recent videos

All
Cold email
All
Cold calling
All
Outbound sales
All
Lead generation
All
Sales frameworks
All
Founder playbooks

They Offered Me $13,000,000. I Said No

5 min

I Knew I’d Be Poor Forever… Unless I Did THIS

4 min

How I Went From Broke To $30 Million (My Story)

2 min

I Copied My Way to $30M

5 min
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By subscribing, you’ll get my free newsletter. Occasionally, I’ll mention tools or products I use or helped build. You can unsubscribe anytime — no hard feelings. Here’s our privacy policy.

Join 70,000+ founders, sales pros, and marketers learning how to scale smarter — without the fluff

Get tactical insights, growth strategies, behind-the-scenes lessons, free guides, and new videos — all from someone who built UpLead ($0 → $30M in sales) and Signaturely (0 → 1M users) without a dime of funding.

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Video vault

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Subscribe on Youtube

My recent videos

All
Cold email
All
Cold calling
All
Outbound sales
All
Lead generation
All
Sales frameworks
All
Founder playbooks

Watch This If You Want 1.7M LinkedIn Views in 90 Days

7 min

The $2.4 Billion Cold Email

6 min

I Sent 100 Million Cold Emails. These 3 Made Me $30 Million.

8 min
Subscribe to

Will’s Newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

By subscribing, you’ll get my free newsletter. Occasionally, I’ll mention tools or products I use or helped build. You can unsubscribe anytime — no hard feelings. Here’s our privacy policy.

Join 70,000+ founders, sales pros, and marketers learning how to scale smarter — without the fluff

Get tactical insights, growth strategies, behind-the-scenes lessons, free guides, and new videos — all from someone who built UpLead ($0 → $30M in sales) and Signaturely (0 → 1M users) without a dime of funding.

They subscribe